On the first of February, more than 100 million Americans will tune in to watch the two best teams in the NFL vie for the national championship — and to watch advertisers duke it out during the commercial breaks. For the country’s top ad agencies (not to mention NBC), the Super Bowl is huge business. This year, a 30-second spot costs a record-setting $4.5 million. But if you were looking to buy one, don’t bother: the lineup is already in place.
On this episode, Brian, Ed and Peter will tackle the history of advertising in the United States. Did colonial pamphlets and newspapers even have ads? How did social psychology make its way into the advertising landscape? And what ever happened to Mikey? We’re working on stories that answer these questions, and others that tackle epic ad campaigns of the 20th century — selling Americans everything from humble soft drinks to budget-busting trips to the moon.
Help us sell this show! Are you a real Mad man — or woman? Ever sold ads for a living? What is life like in the industry? Do you have a favorite jingle from your childhood? Any particular ad that you’d love to get the back story on? And what about when ads turn into landmarks, literally — are there any old billboards or murals in your town that have become a part of its living memory? Share your stories with us below. Or, if you’re feeling shy, drop us a line at firstname.lastname@example.org.